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Trademark Help Pages
Daily Terms

Service Mark

Definition:
A word, slogan, design, picture, or any other symbol used to identify and distinguish services (retail sales services, airlines services, insurance, investment services, and the like) as opposed to a product.

Search

Definition:
After a trademark application is filed, the USPTO will conduct a search of USPTO records for conflicting marks as part of the official examination process.

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Trademark Glossary Terms - helpful related terms

Dead Trademark

Definition:
Abandoned status for a trademark application means that specific application is no longer under prosecution within the USPTO.

Trademark Assignor

Definition:
The owner of record of a patent application, patent, trademark application or trademark registration who is transferring (assigning) ownership to another entity.

OG - Trademarks

Definition:
Official Gazette eOG:T - weekly publication of the USPTO that includes marks that have been published for opposition.

1996 Accord

Definition:
China agreed 17 June 1996 to fulfill promises to the United States to close pirate CD plants; criminally prosecute those who violate intellectual property laws.

Goodwill

Definition:
The value of a business or of a line of goods or services, beyond its tangible assets, that reflects its commercial reputation.

Trademark Appeal

Definition:
An applicant who wants to contest a final refusal from an examining attorney may file an appeal to the Trademark Trial and Appeal Board.

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